Viral e-Marketing: Prometheus
I’ve finally jumped onto the bandwagon. After hearing stories from friends following the viral activities of Cloverfield, The Dark Knight, and A.I., I have finally found my following: Prometheus – the new re-imagined prequel to the very first Alien movie.
Since early beginnings, many big-budgeted films have harnessed viral e-marketing as ways to attract niche-targeted consumers in order to hype up their production. I found the Prometheus film through an ingeniously fabricated ‘Ted Talks” video with Sir Peter Weyland of Weyland Corp, in the year 2023. See the video below:
Through the video, I have been following their pseudo website, Weyland Industries, which slowly revealed more and more information about the background of the company (including tidbits of the actual movie). The movie is also on Facebook, and users are encouraged to register to become a Weyland Corp “Investor”, which will when provide them with more information about the company as time goes by.
I find Prometheus’ viral marketing to be very well organized, developed, and effective for attracting a niche fan base. However, its as interesting to note that when the movie trailer did finally come out, and I excitedly showed the video to my fellow peers, no one knew the context of the movie, and was therefore either confused, or uninterested. From this experience I believe viral marketing does a great job of attracting a small, very passionate fan base, but doesn’t do very much to interest the rest of the target audience. Hopefully the movie will turn out to be as good as it was projected!
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